Using the W Magazine Coverage in a Mailing to Rochester MN

We used a two-page version of W Magazine's mention of LifeRing Secular Recovery as part of a mailing that went out today from the Service Center to 22 treatment facilities in the Rochester, MN area.  

W Magazine is the reigning arbiter of high fashion.  It has a following in all kinds of places, including -- I found out Wednesday night -- among certain night duty nurses at a local substance abuse treatment center, who encouraged me to post a photocopy on the center's  bulletin board. 

Today's mailing was a follow-up to our first mailing to Rochester treatment centers in August.  This time they got a neon-pink flyer announcing the Friday night Rochester LSR meeting, suitable for posting, plus the W Magazine item, plus a copy of the new "Presenting LifeRing Secular Recovery" book.  

If nothing else, the W Magazine cover should get some attention.  

-- Marty N. 10/13/00 

Click for copy of the W Magazine item -- this is a 10.7 MB (huge!) PDF file in color with excellent resolution, two pages, portrait format.  This is the one used in the mailing [Deleted: file too big]

Click for composite layout of the W Magazine item -- this is a 128K jpg file, one page, landscape format.